Last week’s blog post looked at the transcription process, and what’s involved in getting qualitative interview or focus-group data transcribed. This week, we are going to step back, and share a few tips from researchers into what makes for good quality audio

Audio and video give you a level of depth into your data that can’t be conveyed by words alone, letting you hear hesitations, sarcasm, and nuances in delivery that can change your interpretations of what your participants say

For the last few months we have been working with SANDS Lothians, a local charity offering help and support for families who have lost a baby in miscarriage, stillbirth or soon after birth. They offer amazing services, including counselling, peer discussion groups

Judging by the buzz and article sharing going on last week, there was a lot of interest and worry about Microsoft launching their own market research platform. Branded as part of ‘Bing’, their offering, called ‘Pulse’ has actually been around for a while

It’s quick and easy to set up an on-line survey to collect feedback or research data in a digital format that means you can quickly get straight to analysing the data. Unfortunately, most packages like SurveyMonkey, SurveyGizmo and Kwiksurveys, while all compatible with Quirkos, require a paying

Evaluating programmes and projects are an essential part of the feedback loop that should lead to better services. In fact, programmes should be designed with evaluations in mind, to make sure that there are defined and measurable outcomes.

We all know the score: you attend a conference, business event, or training workshop, and at the end of the day you get a little form asking you to evaluate your experience. You can rate the speakers, venue, lunch and parking

Many qualitative researchers spend a lot of time interviewing participants, so here are some quick tips to make interviews go as smooth as possible: before, during and after! 1. Let your participants choose the location. If you want your interviewees to be comfortable

There are a lot of different ways to collect qualitative data, and this article just provides a brief summary of some of the main methods used in qualitative research. Each one is an art in its own right, with various different techniques, definitions, approaches and proponents